Needs Assessment for Service-Based Business

Understanding and listening to the “voice” of your various customers is essential to your sustainability as a service oriented business. Customers include clients, marketing partners, investors and other stakeholders. Strategy Solutions can conduct a needs assessment for your business and train your staff to build your internal capacity to conduct ongoing needs assessments. 

A comprehensive needs assessment includes the following components:

  • Demographic analysis of the service area and/or clients served
  • Secondary research/data related to the needs/issues pertaining to the core services of the firm and customer needs
  • Stakeholder input from focus groups and/or surveys to explain the issues and quantify the needs
  • Stakeholder input from focus groups and/or surveys highlighting the role of the firm in addressing the needs

Strategy Solutions can help you ask the right questions of your internal and external customers. Using a variety or research tools and methods, we can use the answers we receive to benefit your service-based business. Our approach to market research involves determining the most appropriate research methodology; designing research instruments (surveys, focus groups, etc.); moderating focus groups and conducting interviews; managing all phases of survey research, including sampling, data collection and analysis; summarizing findings; and making strategic recommendations. Strategy Solutions can custom design a specific project to meet your needs.

Contact us at 866-480-8003 or info@getstrategy.com for more information.

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