• International Marketing
• Lead Generation
• Market Research
• Meeting Facilitation
• Needs Assessment
• Operations Analysis
• Organizational Development
• Performance Measurement
• Product/Market Development Planning
• Program Development & Grant Writing
• Project Management
• Strategic Planning
• Succession Planning
• Sustainable Business Model Development
• Visioning

Needs Assessment for Industrial Businesses

Understanding and listening to the “voice” of your customers is essential to your sustainability as an industrial or manufacturing company. Customers may include clients, marketing and business partners, investors and other stakeholders. Strategy Solutions can conduct a needs assessment for your business and train your staff to build your internal capacity to conduct ongoing needs assessments.  

A comprehensive needs assessment includes the following components:

• Demographic analysis of the target market and/or customers served 
• Secondary research/data related to the incidence/ prevalence of the needs and issues related to the mission of the company and customer needs
• Stakeholder input from focus groups and/or surveys to explain the issues and quantify the needs
• Stakeholder input from focus groups and/or surveys highlighting the role of the firm in addressing the needs

Strategy Solutions can help you ask the right questions of your internal and external customers. Using a variety of research tools and methods, we can organize and use the answers we receive to benefit your business. Our approach to market research involves determining the most appropriate research methodology; designing research instruments (surveys, focus groups, etc.); moderating focus groups and conducting interviews; managing all phases of survey research, including sampling, data collection and analysis; summarizing findings; and making strategic recommendations. Strategy Solutions can custom design a specific project to meet your needs. 

Contact us at 866-480-8003 or info@getstrategy.com for more information.