Economic and Market Analysis Studies
Collecting economic data and understanding the implications is essential for effective economic and development strategies. Strategy Solutions can conduct economic impact and market analysis for your region or development site.
Market research in support of an economic or workforce development initiative can take on many forms and support different components of your economic or workforce development system. Strategy Solutions has expertise in the three basic types of market research:
- Primary Research – Qualitative – describes information and data gathering that is exploratory in nature. It seeks to provide a thorough understanding of a opinions and feelings (usually through in-depth interviews or focus groups).
- Primary Research – Quantitative – describes information that is statistically representative of a population or group (usually gathered through a telephone, Internet or written survey).
- Secondary Research – describes data and information already gathered and available through a published source.
Market Research can be used for:
- Community or employer needs assessments
- Employer workforce demand analysis
- Economic impact analysis
- Market analysis and lead generation for an industrial Greenfield or Brownfield site
- Feasibility studies for new program/product development or a social enterprise
- Customer or employee satisfaction
- Branding and image positioning
- Strategic planning and business decision making
- Developing a case for support for funding
- Best practice research to improve your program operations
Strategy Solutions can custom design a specific project to meet all of your needs. Contact us at 866-480-8003 or info@getstrategy.com for more information.
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