Listen to the Voice of Your Customers
Understanding and listening to the “voice” of your various customers is essential to your sustainability as a nonprofit organization. Strategy Solutions can conduct market research for your organization or can train your staff to build your internal capacity to conduct ongoing market research.
Market research in community government can take on many forms and support different components of your organizational development process. Strategy Solutions has expertise in the three basic types of market research:
- Primary Research – Qualitative – describes information and data gathering that is exploratory in nature. It seeks to provide more in depth understanding of a opinions and feelings (usually through in-depth interviews or focus groups).
- Primary Research – Quantitative – describes information that is statistically representative of a population or group (usually gathered through a telephone, Internet or written survey).
- Secondary Research – describes data and information already gathered and available through a source.
Market research can be used for:
- Community or Client Needs Assessments
- Feasibility Studies for New Program/Product Development or a Social Enterprise
- Customer or Employee Satisfaction
- Branding and Image Positioning
- Strategic Planning and Business Decision Making
- Developing a Case for Support for Funding
- Best Practice Research to improve your program operations
Strategy Solutions can custom design a specific project to meet your needs. Contact us at 866-480-8003 or info@getstrategy.com for more information.
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